WordPress/PHP developer, webmaster and digital-project analyst with experience across e-commerce, public-sector websites, CRM and marketing integrations, and product design.
I combine engineering, performance optimization, operational management, UX thinking and stakeholder collaboration to deliver maintainable web platforms.
Technical and operational ownership of a professional-tools platform with a broad catalog, nested categories, brands, variations, promotions, accounts, loyalty and nationwide delivery.
Engineering & operations
Develop reusable PHP and WooCommerce customizations for checkout, stock visibility, order states, loyalty/reward rollback, mobile confirmation and admin workflows.
Create bulk assignment, cleanup, verification, backup and reporting utilities for product-category relationships.
Resolve header, navigation, category-menu and product-page behavior across desktop and mobile.
Document utilities and apply safer deployment practices.
Performance & reliability
Integrate caching and CDN capabilities for better delivery, scalability and traffic readiness.
Implement mobile order confirmation, improving order reliability by 30%.
Test and troubleshoot storefront and administration workflows.
SEO, feeds & growth
Resolve robots.txt, sitemap, canonical and Search Console issues, contributing to 50% more indexed pages.
Restore Facebook catalog visibility by correcting feed, bot-access and .htaccess issues.
Improve taxonomy, metadata, Open Graph, discoverability and navigation.
Salesforce / WordPress Integration Support
Client-delivery environments connecting WordPress experiences, CRM data and marketing automation.
Support Salesforce, Account Engagement and WordPress-connected landing pages, forms, consent, preference centers, email assets and tracking.
Configure and test journeys so web behavior, CRM records and marketing automation remain aligned.
Investigate integration issues and collaborate across business and technical roles.
Support reliable and maintainable customer touchpoints.
WordPress Developer / Digital Project Analyst
Public-sector web and digital-transformation initiatives involving ministries, national agencies and multidisciplinary teams.
Translate needs into WordPress features, content structures, information architecture, user journeys and implementation-ready requirements.
Conduct stakeholder interviews, requirements analysis, process modeling, prioritization and change coordination.
Contribute to responsive design, wireframes, prototypes, navigation, usability and accessibility awareness.
Use UML, BPMN, Figma, OpenProject and Agile practices.
Collaborate with teams using React, Java/Spring, PostgreSQL and Git.
Initiatives
Ministry of Tourism digital services and audience/request workflows.
Ministry of Sport Digiticket and adoption strategy.
Invest in Algeria and 7th GECF Summit digital experiences.
Selected projects
Digital products beyond daily operations.
01
Invest in Algeria
Requirements, stakeholders, information architecture, responsive UX and accessibility-conscious design.
BPMN · UML · React · Figma02
7th GECF Summit
Business analysis and UX for agendas, speakers, logistics, navigation, wireframes and usability.
Requirements · Prototyping · UX03
YaCamp Tourism
Product leadership for personalized itineraries, booking concepts and agency collaboration.
Strategy · Agile · React · Node.js04
ESI Event Management
Analysis for planning, registration, coordination, reporting and follow-up.